Press & Media Kit

Press resources for SmishAlert.

Everything a reporter or partner needs to write about us accurately: fast facts, boilerplate you can quote verbatim, positioning, and brand assets. Press contact: press@smishalert.ai.

Download media kit (.zip)

Fast facts

What it is
SmishAlert protects organizations and the people they serve from social engineering attacks that happen beyond email.
Category
Mobile Social Engineering Defense
Legal entity
SmishAlert LLC
Founded
2024
Headquarters
Dallas, Texas
Who it's for
Banks and credit unions, universities, and enterprise security teams, along with the customers, students and employees they protect.
Channels covered
SMS, iMessage, WhatsApp, social DM, and QR/quishing.
Works alongside
Email security, endpoint tools, the SOC stack, and security awareness training.
Website
https://smishalert.com
Press contact
press@smishalert.ai

Boilerplate

Copy these verbatim. Three lengths for different formats.

One line

SmishAlert protects organizations and the people they serve from social engineering attacks that happen beyond email.

About 50 words

SmishAlert protects organizations and the people they serve from social engineering attacks that happen beyond email. It gives people an immediate way to check a suspicious message, gives high-risk users proactive protection, and gives security teams visibility into coordinated attacks their existing stack can't see. Founded in 2024, SmishAlert is based in Dallas.

About 100 words

Phishing moved. Security didn't. For twenty years, organizations invested heavily in protecting email, and attackers adapted. Today employees, executives, students and customers are targeted through SMS, iMessage and messaging apps, where security teams often have little or no visibility. SmishAlert closes that gap with one platform and three capabilities. REPORT gives anyone a trusted place to send a suspicious message and get immediate guidance. PROTECT proactively identifies threats for employees and high-risk users. UNDERSTAND gives security teams visibility into attacks, targeting patterns and campaigns. SmishAlert works alongside email security and awareness training. Founded in 2024, it is based in Dallas.

Positioning

Tagline

Phishing moved. Security didn't.

In one line

See the attack. Understand the campaign. Protect the next target.

How we fit

SmishAlert isn’t a training or simulation platform. It works alongside them, adding reporting and visibility on the mobile channels email security doesn’t cover.

The differentiator

People get immediate guidance on a suspicious message. High-risk users get proactive protection. Security teams see coordinated attacks and the campaign behind them. It works alongside email security and awareness training.

Brand assets

Color palette
SmishAlert Green
#00C896
Primary brand
Ink
#0A1612
Dark background
Bright Accent
#2DD9A7
Highlights
Mist
#E8F4F0
Light text / surface
Logo lockups

Use the dark-background lockups on ink (#0A1612) and the light-background lockups on pale surfaces. Previews below show each variant on its intended background.

Leave clear space equal to the height of the shield's lock on all sides. On screen, keep the horizontal lockup at least 120px wide.

Horizontal lockup
For dark backgrounds
SmishAlert, For dark backgrounds
For light backgrounds
SmishAlert, For light backgrounds
Vertical lockup
For dark backgrounds
SmishAlert, For dark backgrounds
For light backgrounds
SmishAlert, For light backgrounds
Square badge
For dark backgrounds
SmishAlert, For dark backgrounds
For light backgrounds
SmishAlert, For light backgrounds
Typography

Fraunces, display

Inter, body and UI

Please do
  • Spell it “SmishAlert”, one word, capital S and capital A.
  • Keep the wordmark on ink (#0A1612) or a light surface with clear contrast.
  • Use the brand green (#00C896) for the logo and accents only.
Please don’t
  • Don’t recolor the logo outside the palette or add effects, shadows, or gradients.
  • Don’t write “Smish Alert”, “SMISHALERT”, or “Smishalert”.
  • Don’t describe SmishAlert as a training or simulation platform. It works alongside them.

Leadership

Neil Carew, Founder of SmishAlert

Neil Carew

Founder, SmishAlert

Neil founded SmishAlert after seeing the same gap across the security and software companies he worked with: organizations spent decades hardening email while social engineering moved to the phones their people carry every day.

Before SmishAlert, he spent fifteen years inside PE-backed software companies and on the value creation teams at Vista Equity Partners and PSG Equity, where he worked closely with cybersecurity investments and served on the boards of ThreatConnect and NoFraud (now Wyllo). Most recently he was COO of Wagepoint.

Connect on LinkedIn

Press contact

Talk to the team.

Email press@smishalert.ai. We answer our own inbox and aim to reply within one business day.

Or take the 2-minute self-evaluation , no email required.